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Social Video
Proposal
Date/Time: July 8, 2025
Engage the masses
with a video content machine built around Phil's actual voice: real, helpful, human, sometimes hilarious. The goal? Five great videos a week, so Phil is consistently showing up on LinkedIn, TikTok, Instagram, and YouTube. Not wifh fluff, but with stuff the no-code nerds will remember forever. We make it dead simple for him to drop an idea, and from there, it's script to screen without him having to lift a finger. The vibe is consistent, the output is high, and the content builds connection without feeling like "marketing."
Very Attainable Goals
Establish Consistency
Establish a consistent, daily publishing cadence to build audience familiarity and trust
Authentic Content Mix
Create a mix of sincere, helpful, and humorous content that reflects Phil's personality and values
Increase Engagement
Increase organic engagement and reach across platforms with human-first, non-AI-generated content
Strategic Alignment
Align some content with key Zapier offerings, using value-first calls to action to educate potential customers
Very Very Video is not a content farm. We're a creative studio trusted by top brands (Amazon, Snowflake, Monday.com, Coke) to produce award-winning, viral content.
Here’s what you get with us:
  • A team that’s led campaigns viewed by millions and produced for some of the biggest brands in the world
  • Deep expertise in creative direction, writing, directing, editing, and social strategy
  • A library of work that spans enterprise from tech explainers to consumer focused comedy sketches
  • A workflow that’s fast, flexible, and centered around making it easy for you to focus on your strengths
We know how to take Phil’s insights and make them resonate. With Very Very, you get authenticity at scale and content that cuts through the noise.
Content Types and Volume
4 Sincere Videos per Week
  • Sincerely, Phil talking directly to the camera
  • Tone: grounded, approachable, conversational
  • Purpose: to humanize Phil, build credibility, and foster trust with his audience
1 Entertaining Video per Week
  • Higher production value, potentially with some fictional storytelling
  • Tone: humorous sketches, light parody, or creative analogies
  • Purpose: increase shareability and boost algorithm performance
20
Total Videos Monthly
16 low-effort verticals + 4 mid-effort creative/entertaining verticals
Phil's Role in the Process
Phil is the big idea guy, and he can submit ideas in real time via:
Quick text inputs
Voice memos
Links to videos or posts he resonates with
  • Phil and Tripp will meet weekly to chew on warm ideas and spit out fire.
  • All submissions are received, reviewed, and developed into shooting scripts
  • Phil has full creative veto but no obligation to oversee each step
  • Feedback and approvals will be made seamless through an efficient review workflow.
Process & Workflow
Idea Intake
Open system for Phil to send content prompts at any time
Script Development
Scripts written in Phil's voice based on submitted or trending themes
Bi-Weekly Shoot Days
3 total shoot days per month to film all planned content in efficient, low-stress batches
Editing & Review
Quick turnaround for edits and final approval
Publishing
Scheduled daily across platforms with performance tracking
Optimization
Ongoing review of top-performing content to refine scripts and creative angles
Budget and Scope of Work

Retainer Fee: $15,000/month
This monthly fee covers:
Content Development & Publishing
  • Development and publishing of 5 high-performance social videos per week (20 total/month)
  • Creative and strategy consultation
Full Service Production
  • 3 in-person shoot days per month
  • High-end production services (crew and equipment)
  • Fast turnaround post
Additional Benefits
  • Access to additional creative and post-production consulting as needed
  • Social media publishing and optimization
Exclusions:
  • Talent fees (actors, guests, etc.)
  • Specialty location rentals beyond normal availability
  • Props, permits, or other special production costs (approved in advance)
Next Steps
1
Agreement Signing
Once the agreement is signed, we get to work immediately—day one is day one.
2
Content Backlog Development
We'll begin building the content backlog right away so we're never scrambling, and always have room to respond to breaking news or jump on trends.
3
First Shoot Scheduling
First shoot gets scheduled the moment the ink's dry.
4
Publishing Launch
Publishing starts exactly one month later, with a healthy stockpile of videos ready to go and more in the queue.